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spaghe-doodleRaise your hand if you've always loved to doodle

🙋🏻‍♀️ That was certainly me, everyday in class. I couldn't stop making everything into a sketch. Taking notes was actually fun and the concepts made visual really aided my learning.

Now, with the development of web, all of us can make nearly every concept visual!

But it takes lots of background work to make content online useful, accessible, accurate, and of course find-able. I work in the field of marketing & communication because I believe efficient communication is integral. My joy is seeing ideas, hard work and research shown online as clearly and as closely to the intent as possible.

In this age of digital communication building these platforms to be as dependable as possible should be every User's responsibiity. Just as typewriting was considered an essential skill by the 80's, we should have a similar goal to make HTML as universal as possible.

I like to use my affinity for mediation as my backing to develop efficient websites and train users in maintaining them, while gaining the ability and confidence to put their content out there, whether it's for functional, presentational, professional, or even casual applications. Let's make the web personal again!

Experience

nmsu

Lead Web Developer

New Mexico State University
July 2021 to Present

Undertook a leading role in continual development of the Cascade content management system. In charge of maintenance efforts for optimal performance of websites numbering in the hundreds, and ever growing. Troubleshooting and technical support specialist for various organizations with diverse website objectives. Updates websites with new modules and upgrades as reqeusted by clients. Responds to technical necessities of web content system that can vary greatly in depth and complexity.

nmsu

Web Developer and Trainer

New Mexico State University
July 2019 to July 2021

Integral part of mass migration effort of digital web presences. Key component in implementing new CMS and developing training material for new interface. Took lead of onboarding and training for hundreds of new users. In addition to development of hundreds of websites, directed teams of personnel to migrate content, coordinate data, and design an optimal transition. Developed courses for live instruction, recorded and edited training videos, and created online repository including written tutorials and other training tools.

tesco

Marketing Coordinator

TESCO Controls, Inc.
December 2018 to June 2019

Execute marketing objectives both internal and extenral, including tradeshow organization and execution, graphic design and branding, and digital outreach presence. Research water/wastewater industry publications, press releases, and other communications to keep salesforce up-to-date. Build and maintain relationships with vendors, professional associations, water utility districts, and other agencies. Execute many other B2B objectives as requested by Marketing Director. Build marketing material for every purpose.

onco

Marketing Coordinator & Web Designer

Oslin Nation Company
March 2015 to April 2018

Coordinated marketing operations at every level for mechanical distribution company spanning four franchises across Texas. Supported sales force with marketing material, acting liaison with vendors and manufacturers, graphic designer for every purpose varying from digital outreach to print advertising. Created and presented instructional presentations for engineers and sales team. Organized events, such as expos, trade shows and PR events. Prepared sales force for client meetings including venue scheduling, catering, presentations and custom marketing material. Planned and executed new sale strategies. Maintained company image on all points of communications. Re-designed, launched, and maintained company’s new website. Migrated existing website across platforms.

kf

Web Marketing Coordinator

Regal Ware Inc. / Kitchen Fair
October 2013 to February 2015


Senior designer and marketer for direct-sales company specializing in cast aluminum cookware. Design original concepts and execute layouts for multimedia publications supporting an international direct-sales force. Coordinate marketing strategies for said sales forces serving US, and greater Latin America. Incorporate multi-cultural strategies to enhance impact of designs including research, photography direction, branding strategies, product identity, etc. Coordinate quotes and printing schedules for large-scale publications (i.e. product catalogs). Create digital footprint on various social media outlets. Develop new concepts for web and print designs.

HoT

Graphic Designer


Helen of Troy, LLC
July 2008 to October 2013

Entrusted with the design, pre-flight, and physical layout of product packaging and manuals. Created concepts, patterns, and directed model photography for beauty and health products. Executed designs, and maintained graphical standards as established by the corporate identity. Efficiently communicated and collaborated with senior designers and marketers for every project. Responsible for the typographical layout of multi-lingual instruction books for beauty and health products. Worked with up to 18 different languages per product for a worldwide audience. Responsible for producing marketing samples and proofs for executive review.

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Last seen as

the Lead Web Developer for the Marketing and Communication Department at New Mexico State University, utilizing skills in marketing and graphic design, extensive ad agency background, print design and production expertise, and, most recently, web development and migration operatives, content management system expertise, and even online training capabilities!