Patrick Diogenia is a graduate student in Communication Studies at New Mexico State University whose work sits at the intersection of organizational communication, behavioral science, leadership, decision-making, and technology. He is particularly interested in how people and organizations interpret information, exercise judgment, and make consequential decisions—and in what happens when useful metrics, models, tools, or leadership strengths are applied without sufficient attention to context.
Diogenia brings more than two decades of professional experience spanning marketing, growth strategy, customer analytics, loyalty, lifecycle marketing, entrepreneurship, consulting, and organizational transformation. He has built and rebuilt marketing capabilities, led complex cross-functional initiatives, and translated customer and organizational data into decisions across Fortune 500, entrepreneurial, consulting, and public-sector environments. He currently works in behavior change marketing at CVS Health, where his professional interests increasingly converge with his academic work on human behavior, communication, and decision-making.
That practitioner background shapes his research agenda. His current work includes Strength Overshoot, a developing conceptual framework examining when leadership strengths become counterproductive; research on NPS and eNPS and the organizational use of recommendation metrics; an analysis of 604,320 public workplace reviews examining employee voice, employer recommendation, and firm-level variation; and work on selecting AI and machine-learning segmentation approaches based on the decision they need to support rather than technical performance alone.
Across these projects, a recurring concern is the gap between what organizations can measure and what they actually need to understand. Diogenia is especially interested in how leaders use evidence, how analytical tools shape managerial judgment, and how communication practices influence whether technical insight produces meaningful organizational action.
Diogenia holds MBA degrees from Indiana University’s Kelley School of Business and Alliance Manchester Business School at the University of Manchester. He earned his undergraduate degree from the University of Pennsylvania, graduating summa cum laude.
His broader interests include organizational behavior, employee voice, workplace communication, customer and audience segmentation, technology adoption, behavioral science, and organizational change.
To learn more about me, visit my LinkedIn, personal website, or Bluesky.
